How to Block Disposable Emails
Keeping your email list clean and safe is one of the best ways to keep your reputation and your marketing ROI intact. However, bad habits like using disposable emails for marketing can wreak havoc on your mailing list and deliverability.
How to block disposable emails
Block disposable emails also known as throwaway accounts, are temporary inboxes that expire after a set period. This makes them perfect for testing and ad-hoc campaigns, but they can quickly degrade your deliverability.
The most common example of a disposable address is one that is created for a specific free email domain, such as 10minutemail.com, which allows users to create a temporary mailbox for only a few minutes and then automatically self-destructs.
Why Blocking Disposable Emails is Important: Strategies and Best Practices for Online Businesses
There are a few reasons why you should block disposable emails on your email list:
First, they make it hard for users to provide their real email address when registering on your site. This can result in them filling out fake information and not giving you their real data, which could lead to poorer, less accurate data that won’t help your email campaigns.
Secondly, they can be used by bots and malicious users who want to abuse your service or mess up the metrics you track on your website.
To prevent these issues, use a plugin that blocks disposable emails and other invalid email addresses from your registration forms. The best plugins include a custom error message that shows when users try to sign up with a disposable email address, as well as a list of burner email providers you can add to the plugin’s blacklist.
